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Videos

The real why and the hidden who

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
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Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who-10722


Videos
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Citation

Holmes, Gwin and Onan-Read (2019a, September 08). Project Affluent. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-affluent


Videos

Ceremony: Congress 2019 Best Paper Award Winner

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019
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Citation

Raben, Bretcha, Puleston and Graves (2019a, September 08). Ceremony: Congress 2019 Best Paper Award Winner. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/congress-2019-best-paper-award


Videos

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ana Maria Moreno, Rodrigo Salgado
November 11, 2018
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Citation

Moreno and Salgado (2018a, November 11). The magical body mirror. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-magical-body-mirror


Videos

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Ludovic Depoortere
Company:
September 23, 2018
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Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future


Videos
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Citation

Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploring-the-profiles-of-digital-consumers-and-millennials-in-bolivia-spanish-